WABA Global Pricing | WhatsApp Business API - Meta Rates in AED
WhatsApp Business API Pricing by Country
Per-message Meta rates effective July 1, 2025. All prices shown in UAE Dirhams (AED).
Wa Tawasul passes through Meta rates at zero markup.
📅 Last updated: June 8, 2026 | Rates based on Meta Q2 2026 rate cards
📢 Marketing — always charged
🔧 Utility — free in service window
🔐 Auth — OTPs, always charged
💬 Service — always free
Pricing Model
Per-message
Effective Jul 1, 2025
Marketing Range
AED 0.02 — 0.65
Per delivered message
Utility / AUTH Range
AED 0.002 — 0.28
Volume discounts up to 20%
Service Messages
Free
Within 24-hr customer window
Showing all countries
Country / Region
Calling Code
Marketing (AED)
Utility (AED)
Authentication (AED)
Service
💰 Display Currency:
Conversion: 1 USD = 3.6725 AED (fixed peg)
WhatsApp Business API pricing is determined by the recipient's country code, not by where your business is located. Whether you're sending from the UAE, the United States, or anywhere else, the applicable rate is always based on the country of the customer receiving the message. For example, a marketing message sent from the UAE to a customer in Germany will be charged at Germany's rate, not the UAE rate.
Altaf Hussein
Founder, Tawasul – WhatsApp Business API Provider
📋 Important Notes
Global Coverage: Meta groups countries with smaller volumes into regional rate groups (Rest of Africa, Rest of Asia Pacific, Rest of Latin America, etc.)
Rate Updates: Meta updates pricing quarterly on Jan 1, Apr 1, Jul 1, and Oct 1 with minimum 1-month notice
Volume Discounts: Utility and Authentication messages qualify for tiered discounts up to 20% based on monthly volume per market
Authentication-International: Higher rates apply when business country differs from recipient's country
Free Windows: All messages free for 72 hours after Click-to-WhatsApp ad clicks; Utility templates free within 24-hour service window
Source: Meta WhatsApp Business Platform rate cards (June 2026). For the most current rates, check Meta's official pricing page.
Ready to launch on WhatsApp Business API?
Wa Tawasul — UAE-based official Meta WhatsApp Business Solution Provider. Zero markup on Meta charges.
