WABA Global Pricing | WhatsApp Business API - Meta Rates in AED
WhatsApp Business API Pricing by Country
Per-message Meta rates effective July 1, 2025. All prices shown in UAE Dirhams (AED).
Wa Tawasul passes through Meta rates at zero markup.
📅 Last updated: June 8, 2026 | Rates based on Meta Q2 2026 rate cards
📢 Marketing — always charged
🔧 Utility — free in service window
🔐 Auth — OTPs, always charged
💬 Service — always free
Pricing Model
Per-message
Effective Jul 1, 2025
Marketing Range
AED 0.02 — 0.65
Per delivered message
Utility / AUTH Range
AED 0.002 — 0.28
Volume discounts up to 20%
Service Messages
Free
Within 24-hr customer window
Showing all countries
💰 Display Currency:
Conversion: 1 USD = 3.6725 AED (fixed peg)
Country / Region
Calling Code
Marketing (AED)
Utility (AED)
Authentication (AED)
Service
📋 Important Notes
Global Coverage: Meta groups countries with smaller volumes into regional rate groups (Rest of Africa, Rest of Asia Pacific, Rest of Latin America, etc.) [citation:7]
Rate Updates: Meta updates pricing quarterly on Jan 1, Apr 1, Jul 1, and Oct 1 with minimum 1-month notice [citation:7]
Volume Discounts: Utility and Authentication messages qualify for tiered discounts up to 20% based on monthly volume per market [citation:3]
Authentication-International: Higher rates apply when business country differs from recipient's country [citation:7]
Free Windows: All messages free for 72 hours after Click-to-WhatsApp ad clicks; Utility templates free within 24-hour service window
Source: Meta WhatsApp Business Platform rate cards (June 2026). For the most current rates, check Meta's official pricing page.
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