March 5, 2026

WhatsApp Business API uses four conversation categories: Marketing, Utility, Authentication, and Service. Each has different pricing and rules. This guide explains all four clearly so UAE businesses can structure their WhatsApp strategy and budget accurately.

WhatsApp Business API uses four conversation categories: Marketing, Utility, Authentication, and Service. Each has different pricing and rules. This guide explains all four clearly so UAE businesses can structure their WhatsApp strategy and budget accurately.